Madhav Varma

Product Designer with 4+ years of impact across SaaS, health, sports, and consumer electronics.
Crafting accessible, intuitive tools that drive results.

ITERATIVE DESIGN

GameChanger by Dick's Sporting Goods : Film Room Research & Design

Designed and tested critical entry points for the film analysis feature, projected to increase participation by 25%.

WEB DESIGN SYSTEM

Web Design System for GameChanger by Dick's Sporting Goods

Auditing and revamping GameChanger’s Web Design System, impacting 50+ screens.

NUTRITION TECH

Clinical Decision Support System (CDSS) for Nutritionists

🏆 Dean's Choice Award Winning UX Research & Design Case study with UT Dell Medical School.

B2B SAAS

Startup: iDesign.Market

Design work done at iDesign.Market , an post-revenue stage SAAS tech start up. This is covered by an NDA so details can only be discussed in an interview setting.

SOCIAL WORK

UT Whole Communities Whole Health: UX Research and Design Case Study

UX/UI case study with WCWH, UT Health, focusing on marginalized communities' needs.