This from the team’s event or game page with a particular opponent (Rangeview Rangers in this case) and this page just contains full event videos and video clips from that particular game. Again, these can be clicked on and opened within film room.

This screen is from the teams homepage where each of the videos can be clicked on and opened in Film Room.

Learning Goals

1. Discoverability: Understand how coaches discover the Film Room on the team’s page and whether its placement aligns with their expectations. Where do they look first?

2. Intuitiveness: Assess if the design and placement of the video tab naturally draw coaches’ attention, and whether they can easily find and use the Film Room.

3. Navigation: Track the pathways coaches take to access the Film Room and identify any usability issues, such as unclear labels or hidden options.

4. Interaction: Determine if coaches understand how to access the Film Room by interacting with the video archive tiles without additional labels.

5. Satisfaction: Measure coaches' satisfaction with the ease of discovering and using the Film Room within the app (Score out of 5).

The Team's Business Goals for Q3

1/4th of VB teams with video conduct a valuable film room session (defined as more than 1 moment created).

1/5th of VB staff sharing moments, of all staff creating moments.

Observability added to 100% of A-Team owned critical paths.

4x YoY user growth in 2025

Team's UX Goals for Q3

To make entry into film room as seamless and intuitive as possible. Have multiple entry points into film room to facilitate easy access and analysis.

What We Learned

Discoverability 3.8/5

If we define entry into film room as a success, then 3/5 users were able to quickly and successfully find it. We should focus on directing users to the correct tab and then encourage them to click on the correct tile using UI elements.

The video tab on the team home page, marked by a red dot and banner, effectively drew attention as the main entry point. Although the Beta tag was well-placed, additional information could be helpful. Users suggested making the video tab the default, but further research was needed.

Recommendations

• Consider alternative Beta badge placements, add a blue banner to guide users to the video tab, note existing footage (or upload instructions) on the info page, and conduct a Kubit analysis to track post-game visits, supporting a case for making the video tab default.

• Future improvements: link play-by-play events to Film Room with short clips for marking and add video status to the schedule tile.

Gaps in Knowledge/Questions We Need Answers To

• Who captures video, and how does camera placement impact the quality of insights?
• Are coaches creating clips or assigning timestamps, and which moments are prioritized as coachable?
• How are scores and plays noted during analysis, and what tools and devices are commonly used?
• When do coaches typically analyze footage?
• How are insights shared, and what specific improvements do coaches see as a result of game analysis?

Methodology

To answer these research questions, we will send out a survey to GameChanger volleyball staff that have been active in the last 12 months. In 12 months its very likely that the coach/staff have seen periods of competitive play, off season, practice and preparation.

Survey Setup

• Survey Length: 36 Questions
• Time: Approximately 10 minutes

Next Steps

To implement insights from this survey, such as:

• The home screen widget understand how it's placement, timing and copy can allow for 1 click access to Film Room.
• Making sure film room works seamlessly across the entire gamut of devices.
• Seamless sharing between coaches, staff, and players.
• Tagging and filtering of plays.

Recommendations

• Keep Film Room accessible on the home screen for 48+ hours post-game to encourage timely reviews, and prompt coaches to upload game footage if needed.
• Design Film Room layouts optimized for landscape orientation on larger screens (TVs, tablets, laptops). Film Room for Web.
• Provide a quick onboarding tutorial for new Film Room users, covering tagging, filtering, and annotation tools.
• Enable efficient tagging and filtering options, focusing on points won/lost, player actions, top plays, and key errors for targeted film review.
• Use computer vision to automatically highlight key plays and errors, streamlining analysis for coaches.

There is a need to improve discoverability through UI elements to guide users to Film Room.

We learned from the Film Room Discoverability Usability Test, that there is additional need to improve discoverability (scored 3.8/5), and this can be improved with UI elements to guide users to Film Room. A potential solution we are interested in exploring is a home screen widget.

Users are entering Film Room from the most easily viewed/obvious entry point.

The test also gave us a key insight that users are entering Film Room from the most easily viewed/obvious entry point. The home screen widget takes this a step further as it is likely to be the first thing the user sees when they open the app.

Our users need to jump into Film Room soon after a game ends.

The survey told us 54.3% of coaches review footage within 1-3 days and 28.6% within 24 hours of a game, which tells us there is a need to jump into Film Room soon after a game ends.

The Final Widget We Want To Test

After several explorations, I chose this design as it clearly conveys key details: the CTA, score, thumbnail, and marked moments count. It aligns with the existing game widget in our design system and builds on past success with home screen widgets.

Past data shows that the game widget effectively introduces new users to scorekeeping, with nearly 25% of users engaging with this feature for the first time.

There is a high return rate among new scorers, who average nearly two games each , indicates strong initial engagement.

Additionally, a steady weekly influx of new scorers (8-20%) suggests that the widget consistently attracts and retains new users, potentially building a sustainable base of regular scorekeepers over time.

To Understand

Intuitiveness
• How easily users notice and recognize the widget on the home screen.
• If users understand the widget's purpose and its connection to Film Room.
• If the visual design, UI elements, contextual cues and copy of the widget helps users understand what it does and encourage them to click on it.


Link to Film Room discoverability
• If users understand where the widget took them once they are in Film Room or the video tab.
• If users recognize alternative paths to the Film Room but find the game widget to be the most effective entry point.

Participant Criteria

5 users, sourced from Userbrain
• Non-GameChanger users.
• Volleyball coaches for the age group of 11-16.
• Between the ages of 35-50.
• Based in the US.
• Device: Computer or Desktop only.

What We Learned

Discoverability 5/5

The Film Room widget is well-placed, attention-grabbing, and meets user expectations, making the test a success. The CTA copy and UI elements are effective, but other entry points need clearer highlighting for better discoverability.

Users found the "Analyze in Film Room" button intuitive and well-placed, with clear language enhancing feature understanding. While they expected automated insights, they appreciated the manual playback tools. The home screen widget and video thumbnail were easy to find, though some struggled with other entry points.

Recommendations

• Maintain the clear, action-oriented language around the CTA across all Film Room touchpoints.
• Adjust the widget timing to 48 hours post-game, aligning with coaches' typical review period of 1-3 days.
• Additionally, implement quick onboarding or tooltips for first-time users to help them navigate and utilize all available features effectively.

Product Specific Learnings

• Video and analysis tools are essential for revenue growth in GameChanger's volleyball sector.
• Users need efficient tools for quick footage breakdowns.
• Highlighting the video feature and encouraging uploads as soon as content is available is crucial.
• Easy discoverability and usability enable coaches to share insights and apply research for team performance improvement.

Personal Learnings

• This project highlighted the value of adapting research and design to tackle specific challenges.
• I learned how to integrate new research insights into existing designs effectively.
• Setting ongoing learning goals proved essential for deepening user understanding and delivering optimal solutions—key to my role as a product designer.