Madhav Varma

Product Designer with 4+ years of impact across SaaS, health, sports, and consumer electronics.
Crafting accessible, intuitive tools that drive results.

ITERATIVE DATA-DRIVEN DESIGN

GameChanger by Dick's Sporting Goods : Film Room Research & Design

Designed and tested critical entry points for the film analysis feature, projected to increase participation by 25%.

Case Study

WEB DESIGN SYSTEM

Web Design System for GameChanger by Dick's Sporting Goods

Auditing and revamping GameChanger’s Web Design System, impacting 50+ screens.

Case Study

NUTRITION TECH

Clinical Decision Support System (CDSS) for Nutritionists

🏆 Dean's Choice Award Winning UX Research & Design Case study with UT Dell Medical School.

Case Study

B2B SAAS

Startup: iDesign.Market

Design work done at iDesign.Market , an post-revenue stage SAAS tech start up. This is covered by an NDA so details can only be discussed in an interview setting.

Case Study

SOCIAL WORK

UT Whole Communities Whole Health: UX Research and Design Case Study

UX/UI case study with WCWH, UT Health, focusing on marginalized communities' needs.

Case Study